Writing a Literature Review

In order to develop a framework for the study of consumer behaviour it is helpfulto begin by considering the evolution of the field of consumer research and thedifferent paradigms of thought that have influenced the discipline (Marsden andLittler, 1998). Paradigms in consumer research can be broadly classified as a set of fundamental assumptions that researchers make about what they are studying andhow they study it (Kuhn, 1962). As described below, a set of dimensions can beisentified in the literature, which can be used to characterise and differentiate, thevarious perspectives on consumer behaviour.

The differences in communication styles between men and women have been a
topic of interest in the research world for many years. These differences may lead to
miscommunication, conflict, and even dissatisfaction between couples. This study
analyzes the communication styles among genders, more specifically among married
couples. It questions how differences in communication styles between married couples
married five years or less affect marital satisfaction. The study will be conducted
through the use of an interaction analysis. Its goal is to increase the amount of
knowledge regarding effective communication and how it relates to marital satisfaction
in order to ultimately aid in the rise of marital satisfaction and the decrease of the
divorce rate in the United States.

Sample literature review from a college management course.