Market Size - ENTR 187 - Entrepreneurship - Research Guides & Tutorials at California State University Sacramento

Anne Bradley

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Office: Library 2504

Phone: 916-278-4350

Subjects:Accounting and Finance, Business and Management, International Business, Marketing, MIS

Welcome

This guide will help you find resources for doing market research for your business plan. Click the tabs to find additional online and print resources.

If you need additional help with your research, I'm available for consultations just email, call, or chat with me!

Anne Bradley
bradleya@csus.edu
916-278-4350

Market Research Reports

Use these resources to determine the market size, major players, etc. of a particular product or industry.

IBISWorld
Expanded coverage starting summer 2018! Now includes 700 Industry Market Research reports, hundreds of Specialized Industries reports, and several dozen California-specific reports. Each report is 20-30 pages.
Statista
A statistics portal that integrates thousands of diverse topics - agriculture, finance, politics, and many more areas of interest - and provides exportable data and facts from a wide range of sources.
ABI/INFORM Complete (ProQuest)
Type search in box then scroll down to Document Type and click box next to Market Research. This will limit search to market research reports.

Industry Profiles from Business Source Complete
Covers select consumer, energy, and transportation markets. The industry profiles identify market size and segmentation, competitive landscape and provide forecast data of market performance and trends. Click "Industry" tab to get started.
S&P Capital IQ Industry Surveys
Provides an overview of 52 major industries and includes major competitors.
Available in print at 2 North Reference HG 4921 .S65
Gartner
Access provided by IRT. The Information Technology Portal from Gartner provides market research reports, product lifecycle analysis, vendor ratings, and research articles for the field of information technology.
SBDC Small Business Snapshots
Very selective coverage, but for the businesses covered information includes industry trends, market statistics, customer demographics, recent business articles, and links to industry trade associations.
O*Net
Offers occupational information and labor market research including information on skills, abilities, knowledges, work activities, and interests associated with occupations. This information can be used to facilitate career exploration, vocational counseling, and a variety of human resources functions.

Industry Financial Ratios

Ratio sourcebooks contain financial and operating ratios, and composite balance sheet and income statements for specific industries, usually arranged by SIC or NAICS numbers. They can be used to provide guidance when putting together the financial section of your business plan. These are all available in print at 2 North Reference.

Dun and Bradstreet Industry Norms and Key Business Ratios Ref HF 5681 .R25 I525
RMA Annual Statement Studies Ref HF 5681 .R25 R6
Almanac of Business and Industrial Financial Ratios Ref HF 5681 .R25 T68
Financial Studies of the Small Business Ref. HD 2346 U5 F55a

Last Updated: Feb 11, 2020 10:59 AM