Claritas 360 provides a wealth of demographic and behavior/lifestyle information for a Demographic Market Area (DMA) or US County. PRIZM groupings are also available.
Follow these steps to start searching the Claritas 360 database.
1. Start at the Library home page.
2. Click on Databases. Then either click Business & Management or Marketing.
3. Scroll down and click on Claritas 360. Or click here.
4. As seen in the image below, click the link "Claritas 360" to be taken to the login screen.
5. The Sacramento State Library DOES NOT provide access to any other services listed on the page.
6. click "Login to Claritas 360"
7. Once in the database, click "Reports" then select either "Standard reports" to get population demographic reports or "Segmentation reports" to generate reports on specific behaviors/activities.
Click the question mark icon then hold your mouse over the "Reports" menu to navigate to the report you want to learn more about.
