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Market Research

How to access and use Nielsen SMS

How to access Claritas 360


Local Market Audience Analyst has been replaced by Claritas 360 (also recently known as Neilsen SMS). Claritas 360 provides the same data plus a whole lot more! It includes reports with demographic and behavior/lifestyle information for a Demographic Market Area (DMA) or US County. PRIZM groupings are also available. 

Follow these steps to start searching the Nielsen SMS database.

1. Start at the Library home page.

2. Click on Databases. Then either click Business & Management or Marketing.

3. Scroll down and click on Claritas 360. Or click here.

4. As seen in the image below, click the link "Claritas 360" to be taken to the login screen.

5. The Sacramento State Library DOES NOT provide access to any other services listed on the page.



7. Once in the database, click "Reports" then select either "Standard reports" to get population demographic reports or "Segmentation reports" to generate reports on specific behaviors/activities. 



Claritas SMS Guides

Having difficulties using Claritas SMS? Click Help & Learn -> Information Center when logged into the database to access basic guides provided by the publisher, SRDS.