Skip to Main Content

ENTR 187 - Entrepreneurship

Recommended resources for use in completing ENTR 187 assignments.

Anne Bradley

Profile Photo
Anne Bradley
She/her
Contact:
Office: Library 2504
Phone: 916-278-4350

Welcome

This guide will help you find resources for doing market research for your business plan. Click the tabs to find additional online and print resources.

If you need additional help with your research, I'm available for consultations just email, call, or Zoom with me!

Anne Bradley
bradleya@csus.edu
916-278-4350
Online appointment calendar

Market Research Reports

Use these resources to determine the market size, major players, etc. of a particular product or industry.

Industry Financial Ratios

Ratio sourcebooks contain historic financial and operating ratios, and composite balance sheet and income statements for specific industries, usually arranged by SIC or NAICS numbers. They are used when comparing a company's ratios to the industry standard. These are all available in print at 2 North Reference.

  • Dun and Bradstreet Industry Norms and Key Business Ratios Ref HF 5681 .R25 I525
  • RMA Annual Statement Studies Ref HF 5681 .R25 R6
  • Almanac of Business and Industrial Financial Ratios Ref HF 5681 .R25 T68
  • IRS Corporate Financial Ratios Ref HG 5681 B2 I7
Last Updated: Feb 15, 2024 5:20 PM