This guide will help you find resources for doing various aspects of marketing management. Click the tabs above to find resources on additional topics.
If you need additional help with your research, I'm available for consultations just email, call, or chat with me!
Brand Equity & Value
Use these resources to find major players in a particular industry. Then use the resources further down the list to find brand rankings and valuation.
Find Articles on Brand Equity
Use the databases below to find articles discussing brand equity. Selecting companies from the top of the rankings should result in more articles (people like to talk about popular brands!).
Try this search strategy:
Type brand equity in the top box.
Then type the name of the company in the second box down.
If you find too many irrelevant results change the second box to CO Company Entity. This will ensure articles are actually about that company which is useful when researching ubiquitous companies such as Apple, Google, etc.
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