This guide will help you find resources for doing your local and international product case. Click the tabs above to find additional online and print resources.
If you need additional help with your research, I'm available for consultations just email, call, or chat with me!
You will need to identify the best NAICS code for your company. NAICS, which stands for North American Industry Classification System (NAICS, pronounced "nakes" which rhymes with "snakes"), is used by the Census Bureau's Economic Census and in many business publications.
Use these resources to determine the market size, major players, etc. of a particular product or industry. Most cover United States only.
Helpful for sections A and I of the local case.
Ratio sourcebooks contain financial and operating ratios, and composite balance sheet and income statements for specific industries, usually arranged by SIC or NAICS numbers. They can be used to provide guidance when putting together the financial section of your case. These are all available in print at 2 North Reference.
Use these for section B of your Foreign Product Case. All of these have variable coverage of both countries and industries - good luck!