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GM 105 - Strategic Management


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Anne Bradley


This guide will help you find resources for doing a company case study. Click the tabs above to find additional online and print resources.

If you need additional help with your research, I'm available for consultations just email, call, or chat with me!

Anne Bradley

Getting started with Industry Overviews

Use these resources to determine the market size, major players, etc. of a particular product or industry.

Industry Codes

Fundamental to conducting industry research is the classification of economic activity. The Standard Industrial Classification (SIC) system is widely used to classify US economic activity. This system was developed by the Office of Management and Budget and is still used by the SEC as well as in some business information publications.

In 1997, a new system of classification was instituted incorporating Canada, Mexico and the United States and was called the North American Industry Classification System (NAICS, pronounced "nakes" which rhymes with "snakes"). Today NAICS is used by the Census Bureau's Economic Census and in many business publications.

Additional Sources for Industry Research

Many additional resources for doing industry research are listed on the following guide: