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EMBA Final Project

Secondary research reports and data for your business plan.

Librarian

Anne Bradley's picture
Anne Bradley
Contact:
916-278-4350

Welcome

This guide will help you find resources for doing secondary research for your business plan. Click the tabs to find additional online and print resources.

If you need additional help with your research, I'm available for consultations just email, call, or chat with me!

Anne Bradley
bradleya@csus.edu
916-278-4350

Market Research Reports

Use these resources to determine the market size, major players, competitive forces, etc. of a particular product or industry.

Industry Financial Ratios

Ratio sourcebooks contain financial and operating ratios, and composite balance sheet and income statements for specific industries, usually arranged by SIC or NAICS numbers. They can be used to provide guidance when putting together the financial section of your business plan. These are all available in print at 2 North Reference.

  • Dun and Bradstreet Industry Norms and Key Business Ratios Ref HF 5681 .R25 I525
  • RMA Annual Statement Studies Ref HF 5681 .R25 R6
  • Almanac of Business and Industrial Financial Ratios Ref HF 5681 .R25 T68
  • Financial Studies of the Small Business Ref. HD 2346 U5 F55a

  Other Guides

These related research guides may also be of use: