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EMBA Final Project   Tags: course_guide  

Secondary research reports and data for your business plan.
Last Updated: Sep 1, 2017 URL: Print Guide RSS Updates

Market Analysis Print Page


This guide will help you find resources for doing secondary research for your business plan. Click the tabs above to find additional online and print resources.

If you need additional help with your research, I'm available for consultations just email, call, or chat with me!

Anne Bradley

  Other Guides

These related research guides may also be of use:

Market Research Reports

Use these resources to determine the market size, major players, competitive forces, etc. of a particular product or industry.

  • IBISWorld
    Includes 700 Industry Market Research reports as well as hundreds of Specialized Industries reports. Best source of in-depth industry analysis.
  • S&P Capital IQ Industry Surveys
    Provides an overview of 52 major industries and includes major competitors.
    Available in print at 2 North Reference HG 4921 .S65
  • ABI/Inform Complete
    Type search in box then scroll down to Document Type and click box next to Market Research. This will limit search to market research reports.
  • Gartner
    Access provided by IRT. The Information Technology Portal from Gartner provides market research reports, product lifecycle analysis, vendor ratings, and research articles for the field of information technology.
  • SBDC Small Business Snapshots
    Very selective coverage, but for the businesses covered information includes industry trends, market statistics, customer demographics, recent business articles, and links to industry trade associations.
  • Industry Profiles from Business Source Complete
    Covers select consumer, energy, and transportation markets. The industry profiles identify market size and segmentation, competitive landscape and provide forecast data of market performance and trends. Click "Industry" tab to get started.

Industry Financial Ratios

Ratio sourcebooks contain financial and operating ratios, and composite balance sheet and income statements for specific industries, usually arranged by SIC or NAICS numbers. They can be used to provide guidance when putting together the financial section of your business plan. These are all available in print at 2 North Reference.

  • Dun and Bradstreet Industry Norms and Key Business Ratios Ref HF 5681 .R25 I525
  • RMA Annual Statement Studies Ref HF 5681 .R25 R6
  • Almanac of Business and Industrial Financial Ratios Ref HF 5681 .R25 T68
  • Financial Studies of the Small Business Ref. HD 2346 U5 F55a

    Business Librarian

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    Anne Bradley

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    University Library
    Room 2504
    Phone: 916-278-4350

    Research appointments available! Call or email to set up a time.
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    California State University, Sacramento | University Library | 2000 State University Drive East | Sacramento, CA 95819 | Phone: 916-278-5679


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