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MBA 501 - Culminating Project in Business and Strategy

Resources to help complete company case studies.

Anne Bradley

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Anne Bradley
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Office: Library 2504
Phone: 916-278-4350

Welcome

This guide will help you find resources for doing a company case study. Click the tabs to the left to find additional online resources.

If you need additional help with your research, I'm available for consultations just email, call, or make an appointment with me!

Anne Bradley
bradleya@csus.edu
916-278-4350

Getting started with Industry Overviews

Use these resources to determine the market size, major players, etc. of a particular product or industry.

Industry Financial Ratios

Ratio sourcebooks contain financial and operating ratios, and composite balance sheet and income statements for specific industries, usually arranged by SIC or NAICS numbers. They can be used to provide guidance when putting together the financial section of your business plan. These are all available in print at 2 North Reference.

  • Dun and Bradstreet Industry Norms and Key Business Ratios Ref HF 5681 .R25 I525
  • RMA Annual Statement Studies Ref HF 5681 .R25 R6
  • Almanac of Business and Industrial Financial Ratios Ref HF 5681 .R25 T68
  • Financial Studies of the Small Business Ref. HD 2346 U5 F55a

Industry Codes

Fundamental to conducting industry research is the classification of economic activity. The Standard Industrial Classification (SIC) system is widely used to classify US economic activity. This system was developed by the Office of Management and Budget and is still used by the SEC as well as in some business information publications.

In 1997, a new system of classification was instituted incorporating Canada, Mexico and the United States and was called the North American Industry Classification System (NAICS, pronounced "nakes" which rhymes with "snakes"). Today NAICS is used by the Census Bureau's Economic Census and in many business publications.

Additional Sources for Industry Research

Many additional resources for doing industry research are listed on the following guide:

Last Updated: Feb 15, 2024 5:24 PM