Provides reports with demographic information, lifestyle behaviors, and PRIZM groupings for 210 Designated Market Areas (DMAs) and 3000+ U.S. counties.
Go to Create Content to start building reports. Pop-Facts Demographics report gives a succinct demographic report.
CSUS authentication required
Formerly SimplyMap. Create thematic maps and reports using vast array of demographic, business, and marketing data. Can either create a SimplyMap account to save your work or you can sign in as a guest. Limited to two users at a time so be sure to click "sign out" when done.
CSUS authentication required.
Premier US Census Bureau web site providing access to Census and American Community Survey data. Some of the variables include the following which can be arranged by Census Tract within Sacramento County: Age & Sex, Households & Families, Housing Units, Housing Value, Owner & Renter Housing Costs, Population, Race, & Age, Income & Poverty, educational levels, etc. An easy way to start is to enter a street address.
MPA: Market Profile Analysis - Sacramento
Data tool for evaluating existing markets, locations and for proposed sites for stores and businesses. Information is arranged by county, zip code, or census tract. Available in print at 2 North Reference HC 108 S12 M55
The Bureau of Labor Statistics collects information from the nation's households and families on their buying habits (expenditures), income, and characteristics. The strength of the survey is that it allows data users to relate the expenditures and income of consumers to the characteristics of those consumers.
Rand California has historical (1970 -) to current demographic data for Sacramento County and for Sacramento MSA. Data included for these years are race, gender, age, immigration, education, health, etc. This is a good site for building tables of comparative demographic and other time series data for cities and counties in California (including Sacramento). CSUS authentication required
Comsumer Demographics - Foreign Case
Euromonitor publishes the following volumes which are a great source for a wide variety of economic, demographic, consumer, and marketing statistics. All are available in print at 2 North Reference.
European Marketing Data and Statistics International Marketing Data and Statistics
European Marketing Forecasts International Marketing Forecasts
Ref. HA 1107 E87 Ref. HA 42 I56
Ref. HC 240 A1 E85 Ref. HF 5410 I58
International Financial Statistics Ref. HG 3881 I6 Yearbooks providing for up to 30 years of data for the countries of the world. Import and export data, balance of payments, and government finance, trade, and commodity price indexes.
OECD Economic Surveys Ref. HC 59 O7 Series of monographs, usually updated every one or two years, each dealing with an individual country's macroeconomic conditions, changing trade developments, and short-term/long-terms economic prospects.