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GM 105 - Strategic Management - Hironaka

Anne Bradley

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Anne Bradley
Office: Library 2504
Phone: 916-278-4350


This guide will help you find resources for doing your local and international product case. Click the tabs above to find additional online and print resources.

If you need additional help with your research, I'm available for consultations just email, call, or chat with me!

Anne Bradley

Find the NAICS code

You will need to identify the best NAICS code for your company. NAICS, which stands for North American Industry Classification System (NAICS, pronounced "nakes" which rhymes with "snakes"), is used by the Census Bureau's Economic Census and in many business publications.

Market Research - Local Case

Use these resources to determine the market size, major players, etc. of a particular product or industry. Most cover United States only.
Helpful for sections A and I of the local case.

Industry Financial Ratios

Ratio sourcebooks contain financial and operating ratios, and composite balance sheet and income statements for specific industries, usually arranged by SIC or NAICS numbers. They can be used to provide guidance when putting together the financial section of your case. These are all available in print at 2 North Reference.

  • Dun and Bradstreet Industry Norms and Key Business Ratios Ref HF 5681 .R25 I525
  • RMA Annual Statement Studies Ref HF 5681 .R25 R6
  • Almanac of Business and Industrial Financial Ratios Ref HF 5681 .R25 T68

Market Research - Foreign Case

Use these for section B of your Foreign Product Case. All of these have variable coverage of both countries and industries - good luck!