Provides reports with demographic information, lifestyle behaviors, and PRIZM groupings for 210 Designated Market Areas (DMAs) and 3000+ U.S. counties.
Go to Create Content to start building reports. Pop-Facts Demographics report gives a succinct demographic report.
CSUS authentication required
Formerly SimplyMap. Create thematic maps and reports using vast array of demographic, business, and marketing data. Can either create a SimplyMap account to save your work or you can sign in as a guest. Limited to two users at a time so be sure to click "sign out" when done.
CSUS authentication required.
Premier US Census Bureau web site providing access to Census and American Community Survey data. Some of the variables include the following which can be arranged by Census Tract within Sacramento County: Age & Sex, Households & Families, Housing Units, Housing Value, Owner & Renter Housing Costs, Population, Race, & Age, Income & Poverty, educational levels, etc. An easy way to start is to enter a street address.
MPA: Market Profile Analysis - Sacramento
Data tool for evaluating existing markets, locations and for proposed sites for stores and businesses. Information is arranged by county, zip code, or census tract. Available in print at 2 North Reference HC 108 S12 M55
The Bureau of Labor Statistics collects information from the nation's households and families on their buying habits (expenditures), income, and characteristics. The strength of the survey is that it allows data users to relate the expenditures and income of consumers to the characteristics of those consumers.
Rand California has historical (1970 -) to current demographic data for Sacramento County and for Sacramento MSA. Data included for these years are race, gender, age, immigration, education, health, etc. This is a good site for building tables of comparative demographic and other time series data for cities and counties in California (including Sacramento). CSUS authentication required
These New Strategist books provide spending data for a specific type of product or service. The spending data is broken down by age, gender, income, education, region and race/ethnicity.