How to access Claritas Segmentation & Market Solutions
Local Market Audience Analyst has been replaced by Claritas Segmentation & Market Solutions (also recently known as Neilsen SMS). Claritas SMS provides the same data plus a whole lot more! It includes reports with demographic and behavior/lifestyle information for a Demographic Market Area (DMA) or US County. PRIZM groupings are also available.
Follow these steps to start searching the Nielsen SMS database.